A friend of mine recently asked if I knew how to make videos go viral. I’m no expert, but one involving babies or cats might do the trick.
But it’s interesting how we can be caught up in the trap of chasing the numbers isn’t it? How many ‘likes’ on Facebook and Instagram, views on YouTube, and followers on Twitter.
I tweeted the following recently:
A lot of people engaged with it, and the tweet was featured in both the Evening Standard and the Evening Times in Glasgow. But my life hasn’t changed, and I’m guessing neither have the lives of the people who read it.
I’m reminded of a quote from the sociologist William Cameron (although it’s often wrongly attributed to Einstein):
‘Not everything that can be counted counts, and not everything that counts can be counted.’
I do post a lot on social media, and have some new videos on YouTube (see below for more details). But my focus is not ‘How can I make them go viral?’ but ‘How can I best add value?’
In our day-to-day lives both in work and at home what we do can make a difference to others.
What we do counts.
It might not get many views or likes from others, our actions may go largely unnoticed by the masses, but believe me, they matter.
Bite-size motivation for everyday life
Don’t forget to check out my latest videos. Recent topics include:
They might not go viral, but I hope they add value. I’ll be releasing more videos regularly, so make sure you subscribe here to see them first.
Keep making a difference.
The SUMO Guy